GM Military Discount Program

General Motors offers eligible military members a military discount program for GM vehicles. The GM military discount program allows eligible military members to purchase vehicles at prices lower than MSRP. It’s important to note that GM dealers are not required to participate in the GM military discount program, but in this economic environment, my guess is that most dealers will be willing to work with you and offer discounts for your military service.

General Motors (GM) Military Discount Program

GM Vehicles eligible for GM Military Discount

GM dealers are working hard to clear inventory from their lots. As a result, most 2010 and 2011 GM cars, SUVs, crossovers and light-duty trucks are eligible for the GM Military Discount Program except the Chevrolet Volt and all Cadillacs.

GM Military Discount Eligibility

People eligible for the GM Military Discount include active duty members and Reserves of  the U.S. Air Force, Army, Navy, Marines, National Guard, and Coast Guard.

How to get your military discount from GM

Visit to request your “Go Code” and bring it and your military ID to your salesperson at your GM Dealer to receive your vehicle discount.

How good is the GM military discount program?

I ran a few vehicles through the military discount price list to compare the regular MSRP to the military price. There were a few deals better than others. I don’t think it’s a bad idea to try and get additional discounts with this program – but right now you should be able to do much better than the listed prices from their price list. Many dealerships are hurting to move inventory and are willing to make deals.

Save more money with USAA, AutoCircle, and GM

USAA GM Discount

You can save even more money if you are a USAA member. GM and USAA have teamed to offer an additional $750 discount (this offer is subject to change, but it is worth investigating!). In addition, you can try USAA’s new car buying service, USAA Auto Circle. Auto Circle is an iPhone app that is basically a one stop shop for your car buying needs. You can research the best value in cars, find a no hassle “buy it now” price, and even insure your car right from your iPhone. Android and Blackberry apps are currently in work.

More information about the GM military discount program: Please see the GM Military Discount Rules and Guidelines or the FAQ section for complete details .

Print Friendly
Date published: August 19, 2010.

Article by

Ryan Guina is the founder and editor of this site. He is a writer, small business owner, and entrepreneur. He served over 6 years on active duty in the USAF and is currently serving in the IL Air National Guard. He also writes about money management, small business, and career topics at Cash Money Life. You can also see his profile on Google.


  1. Maurice McCreary says

    Why does GM not offer the military discount to Retired Military? I served 26 years in the Army and other have served close to 40 years. Additionally up to age 65 I carried “hip pocket orders” to return to active duty after retirement. So what do you say?

    • jerry demas says

      My guess is how many active duty can afford to buy a new car compared to how many retired can afford to buy one? It’s all P.R. Yes we will sell the military a car at a discount, but hope that not many will take advantage of the offer.

  2. says

    Maurice, I don’t have their official answer, as I don’t work for GM, but my guess is that it is a cost saving measure. However, if you are a USAA member, you can get pre-negotiated new car deals through USAA, featuring a no hassle fixed price. The prices are often several thousand lower than MSRP, and some manufacturer’s also offer additional cash bonuses or discounts to USAA members, similar to the GM military discount. You can read more about it at USAA Auto Circle.

    Best of luck with your new car purchase, and thanks for your service.

  3. jn says

    Dear Military Wallet – I know you think you are writing this blog on behalf of military service members, but I have to say…. it seems to me that you really work for USAA, GM and Discover Card. You have bought into the idea that buying a new car (using USAA’s new app – which encourages service members to go in debt), using Discover Card (because of it’s Double Cash Back offer – which encourages soldiers to use credit rather than paying cash), and buying a new car from GM (which keeps service members in debt) are all good things. Rather than encouraging service members to do things that keep them in debt, maybe you should focus on advising service members on how to not go further in debt by encouraging them to find great used cars until they are out of debt and have an emergency fund, not using credit, and saving. Stick to the advice you give out about TSPs and retirement and get away from encouraging service members to buy, buy, buy!

    Signed a Retired Personnel Officer and Military Financial Coach

    • says

      Thank you for taking the time to comment, jn.

      You left a similar comment a few weeks ago when I wrote about the USAA car buying service. I understand your views on buying used cars and I agree with them. But I also realize that no matter how well you, I, or anyone else presents the case, not everyone will buy a used car. My goal is simply to present options, and the GM offer can be a way to minimize hassles and save money if one is planning on buying a new car.

      It doesn’t make sense to let people go to a dealer who will completely rip them off when I can tell them about a reputable company that will give them a pre-negotiated price and a fair interest rate. You can’t stop some people from acting once they make up their mind, but you may still be able to help them make better choices. I wish I could have help an E-2 in my squadron make a better car buying decision, but he bought a new car at sticker price and at 19% interest, without seeking counsel from anyone. Had he known about a program like the GM/USAA offer, he at least may have been able to save a couple thousand dollars on the purchase price and interest rate. Luckily he didn’t have to file for bankruptcy, but it was very close. And it took a lot of hands on work from myself and a SNCO to help him get his financial affairs in order. Today he is debt free and saving and investing. I am proud of him.

      I don’t encourage people to buy, buy, buy, but to make informed financial decisions. As always, one should research their options, and this could be a beneficial option for some people.

  4. Colleen Elizabeth says

    Hi Ryan,
    Thanks for supporting the GM Military Discount! I came across this post doing some web work for GM and thought it might be helpful for people to know that there is also a GM Military Discount Facebook page for those interested in sharing their stories about life in the military.

  5. ellis joseph says

    I tried to join–I got all the way to getting my code number and get booted out of the program, when i tried to get back in i was told my e-mail address was incorrect

  6. KIDCURRY56 says

    An e-2 with no credit history is actually lucky to get 19% most dealers would want half the money down and charge 22-24.95%
    interest. You could have co/signed for him to get better rate, and most dealers don’t participate in the GM military pricing, but will do their best to get as close as possible for our service
    Members. This is true at least of the Hawaii dealers, I have found JN CHEVY/MAZDA to be the best, they explained right up front why the couldn’t participate and that they would be as close as possible

  7. Rich says

    Nobody but an idiot pays MSRP on a new car/truck purchase.
    What I find troubling is the fact that disabled veterans don’t qualify for military discounts. I have been on kidney dialysis due to my service in Iraq for 9 years and I was refused a military discount.

Speak Your Mind

Your email address will not be published. Required fields are marked *