Holiday Gift Guide from Veteran-Owned Businesses

This guide was updated on 10/27/2026. Some of the companies featured in the original article are no longer in business. The list below reflects these changes.

Military veterans and their family members often have unique needs and experiences, which makes the holidays a great opportunity to give them meaningful gifts. We have a list of Christmas gift ideas for veterans.

But we also wanted to bring you something special. This holiday season, tackle your shopping list and support the military community simultaneously by purchasing gifts from veteran- and military spouse- owned businesses.

Shop Veteran-Owned on Small Business Saturday

From handmade ornaments to coffee, BBQ sauce with a kick, and gorgeous accessories, the military entrepreneurial community is thriving. So even if this year’s holiday festivities will look much different than in past years, you can rest easy knowing you’re helping support the military community with these fabulous finds.

Gift Guide for the Home

• Love and Lettering by Katie: Every military family knows that the quickest way to make a house feel like a home is with great decor. Love and Lettering is owned by an Air Force military spouse and has everything you’ll need to refresh your space.

• Home Base Maps: A military spouse-owned business creating maps that commemorate the places military families have lived and served. Its products include military installation map prints, branch-specific designs, and stickers inspired by PCS moves and military family life.

Clothing and Apparel Gift Guide

• DEVIL-DOG Dungarees: A World War I veteran founded General Sportswear and began selling “Devil Dog Jeans” after World War II in 1948. General Sportswear relaunched these “Tough as a Marine” jeans in 2019, and has since expanded the line to include tees, hats, and accessories. Sales support the Wounded Warrior Project.

• Nine Line Apparel: This apparel company aims to represent the grit and commitment of Americans. Nine Line offers clothing and gear for everyone on your list. The company was co-founded in 2012 by Tyler and Angela, a military veteran and his wife.

• Oscar Mike: Oscar Mike’s sales support a public non-profit of the same name. Shop a wide variety of fitness apparel. Proceeds support injured veterans, so you can look good and feel good.
• Savage Tacticians. Savage Technicians is a patriotic clothing line based out of Wilmington, North Carolina. This Marine Corps veteran’s brand provides some eye-catching themes and logos on a wide variety of t-shirts, hats, and swimwear for men and women. This company’s graphic t-shirts will definitely make your buddies laugh and get you noticed when you enter a room.
• Triple Nikel: Triple Nikel is a veteran-owned apparel company that salutes diversity. The Triple Nikel name is a nod to the legacy of the famed 555th Parachute Infantry Regiment, also known as the Triple Nickels. The founders of Triple Nikel are all veterans who started in the 82nd Airborne Division. Their motto is, “We Served Too.” You can find men’s and women’s clothing and accessories.

• WOMAN + WARRIOR: Founded by military spouse Ashlee Sullivan, WOMAN + WARRIOR is a military family-owned apparel brand offering patriotic clothing and accessories with a women-first perspective. Its designs include military spouse sweatshirts and T-shirts, deployment-themed apparel, R.E.D. Friday clothing and military family collections. Some designs use humor to capture the realities of military life, making them a fun gift for a military spouse.

Jewelry and Accessories Gift Guide

• Alpine Rings: Air Force veteran Tim Dobbs started Alpine Rings in his two-car garage in 2018. The company has a wide selection of affordable, unique rings and wedding bands. Alpine Rings are only available online.
• Charliemadison: A military spouse-owned company, Charliemadison creates made-to-order bracelets and necklaces to help you celebrate the important people in your life. A portion of each sale is donated to support military organizations.
• Hope Design: A military spouse with a passion for history and vintage jewelry created this company, selling necklaces, bracelets, rings, brooches, and cufflinks for every military branch.

• Integrity Bottles is a company run by military veterans and former law enforcement. Named for their business ethics, the company specializes in glassware, mugs, and tumblers with customized messages.
• Nomadés: Four Marine spouses founded this company, which custom designs charms for most duty stations and military life moments.
• R. Riveter: Two Army spouses founded this handbag and accessory company in an attic. Now, it helps tackle military spouse employment challenges. They even scored a deal with Mark Cuban on the hit TV show “Shark Tank.” Their handcrafted leather and canvas handbags are crafted by military spouses (called “remote riveters”) all over the country, providing them with mobile, flexible income. Each item has an “RR” stamp that allows the owner to look up the “riveter” who worked on their special handbag.

• The Dainty Forces Co.: Founded by Navy spouse Erin, The Dainty Forces Co. creates meaningful jewelry inspired by military life, relationships, and the memories people carry with them. Its collection includes branch-themed bracelets and necklaces, deployment-inspired designs, personalized jewelry, and everyday accessories.

• Sailor and Sons: Run by military spouse Karen Gutierrez, Sailor and Sons offers military-themed stickers, drinkware, and other gifts inspired by the everyday realities of military family life. Its designs include commissary humor, deployment references, and gifts for military children and families.

Self-Care Gift Guide

• Dashfire Beards: This veteran-owned company produces beard oil and beard grooming products. Their motto is, “Serve your beard like you served your country.”
• Teak and Twine: Owned by an Air Force veteran, Teak and Twine provides the perfect gift for a day of self-care. Recreate a relaxing spa day at home with their gift baskets, which can include bath salts, soaps, candles, and gourmet treats. Teak and Twine can customize orders for any special occasion.

Food and Drink Gift Guide

• Black Rifle Coffee Company is a veteran-owned coffee company with facilities based in Manchester, Tennessee and Salt Lake City, Utah. This company offers high-quality coffee found in stores nationwide and through subscription boxes. A portion of proceeds support veterans, law enforcement, and first responders—so you can feel even better about your coffee habit.
• Devil Dog Coffee Company: Featuring blends like Reveille, Goodnight Chesty, and GI Jane, the Devil Dog Coffee Company has a cup of joe suited for everyone’s tastes. The shop offers a generous 10% discount for members of the military, veterans, first responders, medical staff, and teachers.
• Frag Out Flavor: Frag Out Flavor was founded in 2017 by Patrick Flynn, a veteran who served as a combat engineer in the Army. His brand provides quality seasonings and barbecue rubs, perfect for your winter barbecue, as well as gear, including a tactical apron.
• Heroes Vodka: Started by a Marine Corps veteran, Travis McVey, Heroes Vodka’s mission is to provide exceptional taste and superior value and to honor heroes who serve, protect, and perform outstanding work in our communities. The spirit was first bottled on Veterans Day 2011.
• Mutt’s Sauce: A Vietnam veteran is the force behind this tangy-sweet sauce. He left the recipe to his granddaughter, who was serving in the Air Force. She is now a veteran herself and has decided to bottle the magic sauce and now makes it available all across the country.
• Rumi Spice brings exotic spices from Afghanistan to your kitchen table. Founded by veterans who served in Afghanistan, this company offers ethically sourced spices from across the globe while supporting Afghan farmers and their families who harvest and process these spices.

Gift Guide for Kids

• Babiators: A military spouse came up with the idea for Babiators on a Marine Corps base when she noticed military kids squinting in the bright sun while their moms and dads sported stylish sunglasses. After sharing the idea for safe and durable kids’ sunglasses with her husband, a Marine Corps aviator, they decided to call the sunglasses Babiators, and they launched the business with a couple of long-time friends.

Gifts for Pets

• K9 Salute: This veteran-owned company sells all-natural dog treats. To honor fallen K9 service dogs, a portion of each sale is donated to military and police K9 units. The founder, a military veteran, also uses some of the proceeds to help veterans get connected with service dogs.

Gift Ideas for Family Experiences

• DC Military Tours is Washington’s only veteran-owned and operated tour company. DC Military Tours offers military historical tours of the nation’s capital, provided exclusively by veteran tour guides. This tour company provides veteran-led tours of the Washington Monument, Arlington National Cemetery, and Capitol Hill.
• Big Iron Tour Company is a veteran-owned tour company that takes visitors on thrilling off-road Hummer excursions to view breathtaking views of the red rock landscapes found in rural Moab, Utah. Marine veteran Mike Ballard is the owner and operator, and he’s a lifelong resident of the area. He promises an adventure on every Hummer convoy trip out!

Veteran and Military Spouse-Owned Business Resources

Didn’t find what you’re looking for? Check out the following resources for veteran- and military spouse-owned small businesses:

• GovX

• Spouse-ly: An online marketplace featuring businesses owned by military spouses, veterans, service members, and first responders.

• Small Business Administration — Veteran Small Business Certification: A resource for checking certified veteran-owned and service-disabled veteran-owned businesses. This program focuses on federal contracting eligibility, so it is not a comprehensive gift directory.

Remember that this directory listing is not the same as an endorsement. Review the seller’s current products, policies, ownership information, and shipping terms before purchasing.

We hope you enjoyed reading about these unique, veteran-owned gift recommendations. There are bound to be at least a few great ideas here that will earn you a high-five, happy dance, or even a big bear hug for being such an excellent gift-giver this holiday season!

Meet the Author

Jessica Evans

Jessica Evans is a Cincinnati native who gets the chance to reinvent home every few years. Most recently, she lived in a Bavarian forest. Now, she's on the way to establishing roots in Washington DC....

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