GM Military Discount Program

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Like many other car manufacturers, General Motors offers eligible military members a military discount program for GM vehicles. The GM military discount program allows eligible military members to purchase vehicles at prices lower than MSRP. It’s important to note that GM dealers are not required to participate in the GM military discount program, but in…

Like many other car manufacturers, General Motors offers eligible military members a military discount program for GM vehicles. The GM military discount program allows eligible military members to purchase vehicles at prices lower than MSRP. It’s important to note that GM dealers are not required to participate in the GM military discount program, but in this economic environment, most dealers are willing to work with you and offer discounts for your military service.

General Motors (GM) Military Discount Program

Eligible GM Vehicles

GM dealers are working hard to clear inventory from their lots. As a result, most 2020 and 2021 GM (Chevy, Buick, GMC, and Cadillac) cars, SUVs, crossovers, and light-duty trucks are eligible for discounts. Currently, these range from a few hundred dollars to a few thousand. A complete list can be found on their website’s FAQ page.

Eligibility

People eligible for the GM Military Discount include:

  • Active duty members,
  • National Guard & Reserve members,
  • Retirees of the U.S. Air Force, Army, Navy, Marines, National Guard, and Coast Guard.
  • Veterans are also eligible if they are within 3 years of their discharge date.

Some dealerships may allow family members to participate in this offer if the servicemember or veteran is present at the time of purchase.

How to Get Your Military Discount from GM

Visit ID.me and create an account (more about how ID.me works).

From there head to the GM landing page click “Get Authorization Number.” When you visit the dealership you will simply present this number in order to receive your discount.

Does GM Offer Military a Good Deal?

I ran a few vehicles through the military discount price list to compare the regular MSRP to the military price. There were a few deals better than others. I don’t think it’s a bad idea to try and get additional discounts with this program – but right now you should be able to do much better than the listed prices from their price list. Some dealerships are hurting to move inventory and are willing to make deals.

Now that you know what GM has to offer be sure to do your homework before stepping foot into a dealership with these 10 Car Buying Tips.

More information about the GM military discount program: Please see the GM FAQ section for complete details.

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About Ryan Guina

Ryan Guina is the founder and editor of The Military Wallet. He is a writer, small business owner, and entrepreneur. He served over 6 years on active duty in the USAF and is a current member of the IL Air National Guard.

Ryan started The Military Wallet in 2007 after separating from active duty military service and has been writing about financial, small business, and military benefits topics since then. He also writes about personal finance and investing at Cash Money Life.

Ryan uses Personal Capital to track and manage his finances. Personal Capital is a free software program that allows him to track his net worth, balance his investment portfolio, track his income and expenses, and much more. You can open a free Personal Capital account here.

Featured In: Ryan's writing has been featured in the following publications: Forbes, Military.com, US News & World Report, Yahoo Finance, Reserve & National Guard Magazine (print and online editions), Military Influencer Magazine, Cash Money Life, The Military Guide, USAA, Go Banking Rates, and many other publications.

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  1. Rich says

    Nobody but an idiot pays MSRP on a new car/truck purchase.
    What I find troubling is the fact that disabled veterans don’t qualify for military discounts. I have been on kidney dialysis due to my service in Iraq for 9 years and I was refused a military discount.

  2. KIDCURRY56 says

    An e-2 with no credit history is actually lucky to get 19% most dealers would want half the money down and charge 22-24.95%
    interest. You could have co/signed for him to get better rate, and most dealers don’t participate in the GM military pricing, but will do their best to get as close as possible for our service
    Members. This is true at least of the Hawaii dealers, I have found JN CHEVY/MAZDA to be the best, they explained right up front why the couldn’t participate and that they would be as close as possible

  3. ellis joseph says

    I tried to join–I got all the way to getting my code number and get booted out of the program, when i tried to get back in i was told my e-mail address was incorrect

  4. Colleen Elizabeth says

    Hi Ryan,
    Thanks for supporting the GM Military Discount! I came across this post doing some web work for GM and thought it might be helpful for people to know that there is also a GM Military Discount Facebook page for those interested in sharing their stories about life in the military.
    Best,
    Colleen

  5. jn says

    Dear Military Wallet – I know you think you are writing this blog on behalf of military service members, but I have to say…. it seems to me that you really work for USAA, GM and Discover Card. You have bought into the idea that buying a new car (using USAA’s new app – which encourages service members to go in debt), using Discover Card (because of it’s Double Cash Back offer – which encourages soldiers to use credit rather than paying cash), and buying a new car from GM (which keeps service members in debt) are all good things. Rather than encouraging service members to do things that keep them in debt, maybe you should focus on advising service members on how to not go further in debt by encouraging them to find great used cars until they are out of debt and have an emergency fund, not using credit, and saving. Stick to the advice you give out about TSPs and retirement and get away from encouraging service members to buy, buy, buy!

    Signed a Retired Personnel Officer and Military Financial Coach

    • Ryan says

      Thank you for taking the time to comment, jn.

      You left a similar comment a few weeks ago when I wrote about the USAA car buying service. I understand your views on buying used cars and I agree with them. But I also realize that no matter how well you, I, or anyone else presents the case, not everyone will buy a used car. My goal is simply to present options, and the GM offer can be a way to minimize hassles and save money if one is planning on buying a new car.

      It doesn’t make sense to let people go to a dealer who will completely rip them off when I can tell them about a reputable company that will give them a pre-negotiated price and a fair interest rate. You can’t stop some people from acting once they make up their mind, but you may still be able to help them make better choices. I wish I could have help an E-2 in my squadron make a better car buying decision, but he bought a new car at sticker price and at 19% interest, without seeking counsel from anyone. Had he known about a program like the GM/USAA offer, he at least may have been able to save a couple thousand dollars on the purchase price and interest rate. Luckily he didn’t have to file for bankruptcy, but it was very close. And it took a lot of hands on work from myself and a SNCO to help him get his financial affairs in order. Today he is debt free and saving and investing. I am proud of him.

      I don’t encourage people to buy, buy, buy, but to make informed financial decisions. As always, one should research their options, and this could be a beneficial option for some people.

  6. Ryan says

    Maurice, I don’t have their official answer, as I don’t work for GM, but my guess is that it is a cost saving measure. However, if you are a USAA member, you can get pre-negotiated new car deals through USAA, featuring a no hassle fixed price. The prices are often several thousand lower than MSRP, and some manufacturer’s also offer additional cash bonuses or discounts to USAA members, similar to the GM military discount. You can read more about it at USAA Auto Circle.

    Best of luck with your new car purchase, and thanks for your service.

  7. Maurice McCreary says

    Why does GM not offer the military discount to Retired Military? I served 26 years in the Army and other have served close to 40 years. Additionally up to age 65 I carried “hip pocket orders” to return to active duty after retirement. So what do you say?

    • jerry demas says

      My guess is how many active duty can afford to buy a new car compared to how many retired can afford to buy one? It’s all P.R. Yes we will sell the military a car at a discount, but hope that not many will take advantage of the offer.

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