Zales Military Discount On Diamonds and Jewelry
Zales offers a 10% military discount on purchases to current members of the U.S. armed forces, as well as veterans and retired military personnel.
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Zales offers a 10% military discount on purchases to current members of the U.S. armed forces, as well as veterans and retired military personnel.
Are you shopping for a diamond, an engagement ring, or another piece of fine jewelry? If so, Zales is worth considering, especially because they offer a military discount that can make a meaningful difference on a major purchase.
Quality jewelry can be a significant investment, and finding pieces that balance beauty, craftsmanship, and value is important.
Before exploring what Zales offers, it helps to understand the company itself, its long history, and its reputation for delivering memorable diamonds and jewelry.
Shop fine jewelry with the Zales Military Discount.
What is the Zales Military Discount?
Zales offers eligible service members a 10 percent discount on their vast selection of fine jewelry, including rings, necklaces, earrings, and bracelets.
Who is Eligible for the Zales Military Discount?
The following U.S. service members are eligible for the Zales military discount:
- Active duty
- Veterans
- National Guard
- Reserves
- Retirees
- Military Spouses
- Military Dependents
How to Redeem the Zales Military Discount
The Zales military discount is available online and in-store, and you access it by verifying your service through ID.me. To start, click the “Verify with ID.me” button on the Zales military discount page. This takes you to the ID.me site, where you can sign in to your existing account or create a new one if you are verifying for the first time.
Once your service is confirmed, ID.me will generate a unique coupon code. You can enter this code during checkout on Zales.com or present it in person. For in-store purchases, a sales associate must apply markdown code 41 and then scan or manually enter the barcode provided by ID.me.
Zales Military Discount Exclusions
The military discount cannot be applied to the following:
- All watches, smart watches, pre owned watches, and pre owned jewelry
- PDPaola, Alessi Domenico, Designer Spotlight items, licensed sports team jewelry, and other designer or exclusive collections
- From This Moment solitaire rings
- Clearance merchandise and specially priced items
- Customized jewelry
- Diamond Events, Piercing Events, and charity items
- Loose stones
- Gift cards
- Repairs, protection plans, and jewelry cleaner
- Prior purchases
Some new items, designer brands, and exclusive collections may also be excluded from the discount. Promotions, pricing, styles, and availability can vary between stores and online.
The military discount cannot be combined with Buy More Save More or any other offer or coupon, and it cannot be redeemed for cash. It also cannot be used as credit toward The Diamond Credit Card or Gordon’s Jewelers Credit Card accounts.
The offer is issued for promotional use, is valid for one time only, and can be redeemed at Zales, Zales Outlet, zales.com, or zalesoutlet.com. To redeem online, the promotion code must be entered in the cart. For full qualifying details, shoppers can speak with a Jewelry Expert or refer to ID.me.
Other Ways to Save at Zales
Zales is known for offering great discounts and savings on quality diamonds and jewelry, but there are other ways to save on purchases. The Diamond Credit Card by Zales, Progressive Leasing Program, and Ten for Ten Layaway Plan are three ways to save additional money when buying at Zales.
The Diamond Credit Cards
The Zales Credit Card, issued by Comenity Capital Bank, can be used online or in-store and offers promotional financing on qualifying purchases. These plans require a minimum purchase and monthly payments. Minimum payments may not pay off the balance within the promo period, and interest will be charged from the purchase date if the balance isn’t paid in full on time.
Each promotional purchase includes a 2 percent transaction fee. New accounts carry a 35.99 percent purchase APR, a variable penalty APR up to 39.99 percent, and a 3 dollar minimum interest charge. Paper statements cost 2.99 dollars unless you switch to paperless billing.
Promotional plans apply to a single transaction, and separate shipments may create separate credit plans.
Cardholders can enroll in Vault Rewards for added perks like a birthday offer, an annual reward, and free express shipping on select in-stock items, subject to program terms and exclusions. Existing cardholders should review their credit card agreement for full details.
Learn more about the Diamond Credit Card by Zales.
Progressive Leasing Program
Zales offers Progressive Leasing as a “no credit needed” lease purchase option. It isn’t a loan or credit card. You get the jewelry right away and gain ownership after completing the lease or using an early purchase option, including a 90 day payment option.
Progressive gives you an approval amount, and your purchase must fall within that limit. You choose your item in store and e-sign the lease. Payments are automatic from your bank account, and paying early reduces the total cost.
The program isn’t available in Minnesota, New Jersey, Wisconsin, or Wyoming. Vermont availability may vary.
To qualify, you must be at least 18, have a Social Security number or ITIN, an active checking account, and a debit or credit card for the initial payment.
Learn more about the Zales Lease Purchase Program.
Ten for Ten Layaway Plan
Zales offers an in store Ten for Ten layaway plan for shoppers who want to spread out payments without using credit. You put down 10 percent of the purchase price, then pay the remaining balance in ten equal monthly installments. This option is only available for purchases made in Zales retail stores, not online. Specific terms can vary by location, so it’s worth confirming details at your local store.
Zales: A Quick Company History
Zales began in 1924 when Morris and William Zale opened their first store in Wichita Falls, Texas, introducing a “penny down, a dollar a week” payment plan that helped the company grow rapidly through the mid-20th century. Over the decades, Zales expanded into shopping centers, went public, and acquired brands like Gordon’s Jewelers and Piercing Pagoda, becoming a major name in accessible fine jewelry across the U.S. and Canada.
After navigating financial challenges in the early 1990s, Zales strengthened its business, embraced e-commerce, and continued expanding its store network. The company was acquired by Signet Jewelers in 2014 and today operates hundreds of locations while remaining known for its diamond collections, including exclusive designs from Vera Wang and Neil Lane.
