Many companies offer military discounts, which is an awesome way to show their appreciation for all military veterans have done for our country. As a veteran, I certainly appreciate the gesture, and I try to thank the company offering the discount whenever it is possible. As well intentioned as the military discounts are, however, they sometimes cause problems because there is no general standard among stores regarding discount eligibility. In this article we will cover some helpful information about military discounts, including how to get them, how to find “hidden” military discounts, what to expect, and what to do if the discount isn’t honored.
Military Discount Eligibility
Let’s start off with the most important topic – who is eligible for a military discount. This is probably the most debated topic I’ve seen regarding military discounts. Unfortunately, there isn’t one standard. The important thing to remember is that stores aren’t required to give military discounts – it’s a privilege, not a right. The stores set the rules, and we as veterans, should honor the standards set by the stores. Let’s take a look at some different groups of people who are commonly offered military discounts at various locations:
- Active duty military
- Current Guard / Reserve
- Military dependents (anyone with a DoD issued military or dependent ID)
- Veterans (proof of service may or may not be required)
As you can see, there is a wide range of people in this list. And it doesn’t always make sense. Many stores which offer military discounts do so out of generosity, but sometimes their policies are made without understanding how the military ID card system works (they don’t understand there isn’t a standard for a national veterans ID card). As a result, some military discount policies are misguided.
For example, some stores offer discounts for dependents of active duty service members or retirees, while they don’t offer discounts for veterans who served, but are no longer on active duty and didn’t reach retirement (this group of people represents the largest group of veterans).
I will be the first to say that it doesn’t make sense to give a military discount to someone who never wore the uniform, then deny it to someone who served, but didn’t retire. Yes, spouses and dependents make sacrifices on the home front, but they don’t warrant greater recognition than someone who served in a combat zone, but didn’t remain in the military through retirement. (I am qualified to make this statement as I both both served in a combat zone, and was a military spouse after I separated from the military – my wife served on active duty while I was a civilian).
But here is the kicker: it doesn’t matter what you or I think – we don’t make the rules. The stores make the rules, and as this is an act of generosity on their part, it’s always best to honor their wishes.
Finding Hidden Military Discounts
Many stores publicize military discounts, while others don’t announce them publicly. You will be surprised how often companies will offer you a military discount if you just ask for it. All it takes is a simple question while you are ordering or checking out. Just ask, “do you offer a military discount?” In some cases you will be told no, but sometimes you will be pleasantly surprised. Just ask, and always thank the person if you receive a discount. And if not, no hard feelings. Remember, this is an act of generosity on their part, not a right veterans deserve.
*Bonus tip: Your odds of success increase substantially when asking for a military discount on a military related holiday, such as Memorial Day, Fourth of July, Veterans Day or other national holidays. In fact, many stores don’t offer military discounts, except on these holidays.
Proving Military Service
After determining eligibility, the next most important thing is to be able to prove you served in the military. If you are on active duty, or are a retiree, then this likely isn’t a problem, as you should have a military ID Card. But proving military service can be a lot more difficult for a military veteran who didn’t retire, and isn’t receiving disability from the VA.
Unfortunately, there is no standard for proving military service, outside of carrying around a DD Form 214. And this isn’t always a good idea as it has your Social Security Number and other personal information on it. There are a few ways you can get a veteran ID card, but keep in mind there is no federal standard for veterans ID cards.
Some examples of veteran identification include DD Form 214, VA issued ID card, state driver’s license if it shows proof of military service, locally issued veterans ID cards, VFW or American Legion membership card, and sometimes other cards, depending on your situation. Again, because there is no standard, some stores don’t always accept non-official forms of military ID.
Need proof of service? If you served in the military, but don’t have any records to prove it, you can get a copy of your DD Form 214 or a copy of your service records form the National Archives. Both are free and easy to do, and can help you prove your military service.
What to Do if a Store Doesn’t Honor a Military Discount
As mentioned above, some military discounts are seemingly misguided regarding who is eligible, and who is not. But it isn’t for us to make that judgment. As military discounts are made out of the generosity of the store offering the discount, it’s in our best interest as veterans to accept a discount with humble thanks when it is offered, and be understanding when it is declined.
If you believe you should be eligible for a discount, then politely ask to speak with a manager and explain the situation. But always be sure to fully understand the company’s policies on military discounts before doing so (and keep in mind policies may change at any time, so be sure to be up to date).
One of the biggest complains we have heard is about Home Depot and Lowes discounts. These companies offer military discounts everyday, however, they have changed the eligibility a few times, so the military discounts may only be available to a segment of the military and veteran population. Be sure to review their corporate policies before arguing with management about the discount you are “entitled to.” Here is the Lowe’s corporate policy.
Remember, military discounts are an act of generosity, not a right. It is never worth making a scene over getting a military discount.
Do you have any other tips on asking for or receiving military discounts?