Military Discounts at Bass Pro Shops and Cabela’s

Bass Pro Shops and Cabela’s stores currently offer a 10% military discount (up from 5%), called the Legendary Salute Discount. This Father's Day, combine this discount with other offers. Here's what you need to know.
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Bass Pro Shops Military DiscountCourtesy of Bass Pro Shops

Bass Pro Shops owns nearly 180 Bass Pro and Cabela’s stores nationwide, specializing in hunting, fishing, camping and outdoor merchandise.  

Bass Pro Shops founder Johnny Morris started his business selling fishing tackle out of his father’s Springfield, Missouri liquor store in 1972. His father was a World War II veteran, and Morris carried his respect for the military forward as his business expanded to employ more than 40,000 Americans in 47 states. 

Veterans make up nearly 10% of Bass Pro employees, and the company participates in numerous veteran-focused charitable efforts. Bass Pro Shops and Cabela’s also offer a year-round military discount at all their stores. 

Here are the details. 

Does Bass Pro Offer a Military Discount? 

Bass Pro Shops and Cabela’s stores offer a year-round 10% military discount, called the Legendary Salute Discount

Special Offer: This Father’s Day, reel in the savings at Bass Pro Shops! Gear up Dad’s outdoor adventure with exclusive savings, plus take an additional 10% off almost everything with the Bass Pro Shops Legendary Salute discount for military servicemembers, veterans, law enforcement, firefighters, and wildlife agents.

The discount applies to most in-store and online merchandise, including firearms and ammunition.

However, you can’t use it on:

  • Alcohol
  • Vehicles including boats, trailers, ATVs, UTVs and tractors
  • Vehicle trailers
  • Vehicle servicing

Bass Pro Shops and Cabela’s also allow military discount stacking. That means you can take an extra 10% off, even when another sale or promotion is going on. 

Who Is Eligible for a Military Discount at Bass Pro and Cabela’s? 

Veterans, active-duty, National Guard and reserve service members are eligible for the discount. Firefighters, law enforcement and emergency services personnel can also get 10% off.

Will Bass Pro Offer a Veterans Day Discount in 2024?

Bass Pro Shops and Cabela’s offer additional savings annually on Veterans Day. We are working to verify Veterans Day discounts for 2024 and will update once the discount is confirmed.

For Veterans Day 2023, military members and veterans received 10% off all Bass Pro and Cabela’s merchandise, except for firearms and ammunition, which will remain 5% off. **This will be confirmed closer to November 11, 2023.

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How to Use Bass Pro’s Military Discount

Here’s how you can redeem your Bass Pro or Cabela’s military discount:  

  • Online: Sign up for an online Bass Pro Shops or Cabela’s account, then verify your military status through the site’s SheerID portal. Once verified, your 10% discount will apply automatically at checkout. 
  • By phone: If you’ve already verified your military status online, you can call1-800-227-7776 to place discount orders by phone.
  • In-store: You can get the discount in-store by presenting a valid military ID at checkout. Bass Pro Shops and Cabela’s accepts military and veteran ID cards, DD-214s and state-issued IDs with a veteran status endorsement.

Can I Use Bass Pro’s Military Discount Online? 

Yes, Bass Pro’s military discount is available online to registered users who verify their military status with SheerID. 

How Bass Pro Supports the Military

Aside from its discount program, Bass Pro Shops has demonstrated commitment to serving the military community in other ways. The company’s veteran hiring programs have bolstered Bass Pro Shops’ military and veteran employment to roughly 10% of their workforce, according to its website.  

Through a partnership with Helping a Hero, Bass Pro Shops has pledged to donate 10 homes to wounded veterans and cover 25% of the cost for 100 more homes. 

The company sends hundreds of care packages to deployed military members each year and has provided more than $2 million in funding to create veteran memorial parks. 

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